Client approval for advertising agency projects
Give every creative project a clear endpoint
An advertising agency may spend significant time on concepts, creative work and corrections, but ultimately it needs to be clear when the client has finally accepted the work. An informal “looks good” somewhere in an email is not always enough. With Prooover, client approval becomes part of the same environment where the creative work was reviewed.
Let approval follow the final correction round
Clients can first provide feedback and request changes. After each correction round, a new version is added and presented again. Only when the client is satisfied with the current version can the design be approved. Approval therefore becomes the logical final step of the review process rather than something that has to be interpreted from general project communication.
Organise approval with multiple client contacts
Some clients have one decision-maker while other organisations involve several responsible people. Prooover allows different contacts to participate in the review and final project approval can depend on one or all selected reviewers. This allows the approval process to reflect the way decisions are actually made within the client’s organisation.
Complete individual designs and entire projects
Campaigns and other agency projects often contain multiple designs. These can be approved individually while other items are still being corrected. Once all required designs are complete and the selected approval requirements have been met, the entire project can receive final approval.
Clear client approval for every agency project
Connect reviews, corrections and decision-making in one workflow and complete creative projects with recorded approval.
- Organise client approval centrally
- Have new versions reviewed before approval
- Approve designs individually
- Involve multiple client contacts
- Set approval requirements
- Complete entire creative projects
- Record final project approval
Manage client approval professionally with Prooover
Make it clear when creative work has genuinely been accepted by your client.
Choose a Prooover subscription and make online client approval a standard part of your agency workflow.