Maintain brand consistency in graphic designs
Check designs before they are used
A consistent brand identity requires more than simply creating good brand guidelines. New advertisements, brochures, presentations, packaging and other communication materials also need to follow those guidelines. With Prooover, graphic designs can be presented centrally to the people responsible for brand consistency. Designs can therefore be checked before they are finally approved and used.
Let the right people review the designs
Not every client has the same person review every aspect of a design. A marketing specialist may check the content while a communications or brand manager reviews colours, logos, typography and visual consistency. With Prooover, multiple client contacts can participate in the same review. This brings different responsibilities together without feedback becoming scattered across different communication channels.
Give specific feedback on inconsistencies
When an element does not match the brand identity, it needs to be clear what should be changed. In Prooover, reviewers can leave comments alongside the design and use markers to indicate exactly where an inconsistency appears. The designer can then process the correction and add a new version. This creates a clear route from review to a design that meets the required guidelines.
Maintain control until final approval
After every adjustment, the new version can be reviewed again. Previous versions remain available and the current design can ultimately be approved. For projects containing multiple communication materials, different designs can be presented together in a Prooover Set. This keeps the visual consistency of the complete project part of the review process.
Consistent designs from review to approval
Bring the right reviewers together and keep brand consistency part of every correction round and final decision.
- Present designs centrally for review
- Involve multiple responsible contacts
- Collect feedback per design
- Point out inconsistencies with markers
- Have new versions checked again
- Present different materials together
- Get final designs approved
Maintain brand consistency with Prooover
Make brand review a standard part of your graphic design workflow.
Choose a Prooover subscription and have designs reviewed centrally before they are finally approved and used.