Brand consistency for marketing and communications teams
Keep control of all new graphic materials
Marketing and communications teams constantly work with new graphic materials. Campaigns, advertisements, social media graphics, brochures and presentations all need to fit within the same visual identity. When designs are created by different employees, agencies or designers, consistent review becomes even more important. With Prooover, new designs can be presented centrally for review before they are finally approved and used.
Let specialists review from their own perspective
Not every reviewer looks at the same aspects of a design. Marketing may focus on the commercial message, communications on content and tone of voice, while someone responsible for the brand checks the visual identity. With Prooover, different client contacts can participate in the same review. Their feedback stays connected to the designs instead of having to be combined from separate emails and documents.
Keep corrections and new versions organised
When changes are required, they can be indicated directly alongside the design. The designer processes the feedback and adds a new version to the existing item. Everyone involved can review the updated version without receiving another collection of files. Even after several correction rounds, it remains clear which version is current.
Make approval part of the marketing workflow
Once everyone involved is satisfied, the design can be approved. Campaigns containing multiple assets can be presented together while each individual design follows its own review and approval process. This creates a consistent workflow in which designs are presented, checked, corrected and approved before they are used.
One review process for every brand asset
Bring marketing, communications and designers together while keeping every campaign asset consistent and ready for approval.
- Present marketing materials centrally
- Involve communications and other responsible contacts
- Collect feedback per design
- Point out brand inconsistencies
- Have new versions reviewed again
- Bundle multiple campaign assets
- Get final designs approved
Give your team one place for brand consistency
Bring designers, marketing and communications together in one clear review process.
Choose a Prooover subscription and manage brand consistency and approval of your graphic materials centrally with Prooover.